'Petextrian' Detection Debuts on Ford Fusion

What is a petextrian? It’s a pedestrian who texts while walking.

The number of petextrians has grown over the years, and unfortunately, it’s lead to an increase in accidents, as people unknowingly wander where they shouldn’t while immersed in their smartphones.

For example, a city in Germany experienced problems with petextrians walking over tram tracks, so blinking red lights were installed in the ground to warn those with their heads down not to cross a certain point.

Drivers have also been thrown off by petextrians who unexpectedly walk into the street when they shouldn’t, making pedestrian detection technology more desirable on cars.

Ford just recently debuted such a technology, Pre-Collision Assist with Pedestrian Detection, on the new 2017 Ford Fusion – which is on sale now in Houston, Texas.

To develop the system’s algorithm, engineers collected over 240 terabytes of test data to create a technology that can predict human movement. With its prediction functionality, and state-of-the-art radar and camera tech, the system can identify impending collisions and warn drivers using visual and audio signals.

If the driver does not respond in a timely manner, the system can apply full brake pressure. Pre-Collision Assist with Pedestrian Detection also works at speeds up to 50 mph, so it goes beyond low-speed technologies.

In an unexpected driving situation, it can mitigate and even completely prevent accidents, making it a good option for those who desire greater peace of mind on the road.

Categories: News, Fusion
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